Virtual Run - 100 Mile Challenge #UltraRun4Mind

Challenge The Norm

Regular price £20.00

Tax included.

This May we bring you our first Virtual Run! Now don't worry you don't have to do the 100 miles in one go! All you need to do is run 100 miles over the month of May or May & June! Doesn't matter how long or short each run is just needs to add up to at least 100 by the end of the challenge! Once you have completed the distance simply email your evidence to - simple!

When is the virtual run?

Between the 1st and 31st May 2018 for the one month challenge. Between 1st May and 30th June 2018 for the two month challenge.

How do I log/track my runs?

You can log your runs in anyway you see fit. There are many great running apps out there such as Strava, Garmin & Runkeeper (have a look on your phones app store!) We just ask that you submit your running evidence by 1pm on the 14th June for the one month challenge and the 14th July for the two month challenge in order that we can get your medal sent out to you ASAP! 

What do I get for completing the run?


You get one of our awesome medals to add to your collection and one of our awesome running scarfs (Which also doubles up as a headband, face mask and wristband to name a few uses!) We also have a range of clothing especially designed for this run that you can purchase here. A minimum of £5 for each t-shirt and tank top and a minimum of £10 for each hoodie and sweatshirt purchased will be donated to Mind.

Why are you doing this?

We strongly believe in the benefits of physical exercise not only for physical well being but also mental wellbeing. We want to bring people together to start and continue the conversation about mental health.

Mind was chosen as the charity we wanted to support with this initiative as it's a cause that is very close to the directors hearts and does great work promoting mental wellbeing and providing support. For more information on the work Mind do please see their website here - 

How does this help Mind?

For each person that enters we will donate a minimum of 50% of our profit to Mind. Simply put the more people that enter the lower the cost of the medals & scarfs we are providing so we can donate more to Mind. So please enter and share with friends, family and fellow runners!

Please note this run isn't endorsed or run by Mind. It's run by us, from our own initiative to support Mind.

Keep up the conversation

We love seeing your journey, progress and your runs. Use the hashtags #ChallengeTheNorm & #UltraRun4Mind to share your journey, keep updated and to see how everyone else is doing!

If you have anymore questions please feel free to check out our Run FAQ or email us at and we'll be happy to help! Please ensure you read our virtual run terms and conditions before entering as by entering you agree you have read and accepted them. 

Keep on Challenging The Norm!