Challenge The Norm Virtual Triathlon Challenge #TriForMind

Challenge The Norm

Regular price £7.50

Tax included.

Now don't worry you don't have to cover the entire distance in one go! All you need to do is pick one of the challenges below and cover that distance over one or two months. Please make sure you adhere to any social distancing guidelines whilst completing this challenge.

10 miles

20 miles

40 miles

80 miles

160 miles

320 miles

640 miles

1280 miles

2020 miles

Doesn't matter how long or short each walk, run, cycle or swim is it just needs to add up to at least the total amount chosen by the end of the challenge! Once you have completed the distance simply email your evidence to - simple!

Can I do it as part of a team?

Yes! You can choose to complete the challenge as a team of up to 4 members. We just ask that the group leader (the one that signs up) is the one that submits evidence for all the members. Please make sure you adhere to any social distancing guidelines whilst completing this challenge. You can individually complete the distance and email your evidence to the group leader.

When is the virtual triathlon?

The challenge is set between 1st January and 28th February over 1 or 2 months. You can choose over which time frame you wish to complete your distance. There is no need to tell us.

How do I log/track my activity?

You can log your activity in any way you see fit. There are many great apps out there such as Strava, Garmin & Runkeeper (have a look on your phones app store!) You can submit your evidence at any point until the end of January 2020 (as soon as you've completed the distance you can submit)

What do I get for completing the challenge?


You get one of our awesome medals to add to your collection. We also have a range of clothing specially designed for this run that you can purchase here.

Why are you doing this?

We strongly believe in the benefits of physical exercise not only for physical well being but also mental wellbeing. We want to bring people together to start and continue the conversation about mental health.

Mind was chosen as the charity we wanted to support with this initiative as it's a cause that is very close to the directors hearts and does great work promoting mental wellbeing and providing support. For more information on the work Mind do please see their website here - 

How does this help Mind?

For each person that enters we will donate a minimum of £5 of our profit to Mind. Simply put the more people that enter the lower the cost of the medals & scarfs we are providing so we can donate more to Mind. So please enter and share with friends, family and fellow runners!

Please note this run isn't endorsed or run by Mind. It's run by us, from our own initiative to support Mind.

Keep up the conversation

We love seeing your journey, progress and your runs. Use the hashtags #ChallengeTheNorm & #TriForMind to share your journey, keep updated and to see how everyone else is doing!

If you have any more questions please feel free to check out our Run FAQ or email us at and we'll be happy to help! Please ensure you read our virtual run terms and conditions before entering as by entering you agree you have read and accepted them. 

Keep on Challenging The Norm!