Cart 0

About us

Hello, how are you? Thank you for taking an interest in Challenge The Norm! We create clothing for extraordinary people who push their boundaries and limitations everyday. We are run by a team who love the outdoors and the challenge of bettering themselves everyday. 


Quality. We believe in providing quality items at the best possible price. After all, nobody wants a t-shirt that starts to fade, shrink 2 sizes or fall apart after a few washes! That's why we hand pick the garments we print on from our own personal experience and print on them using the latest DTG technology.

Customer service. Please do ask about anything and everything! If your not happy…nor are we. We work to ensure no problems will occur but being human dictates that they will from time to time. If this does happen we want to resolve your complaint quickly and fairly! If you have any feedback we’d love to hear from you.

Stronger together. We are keen to work with anyone who loves the outdoors like us to help them not only create clothing they want to see and wear but to help raise vital funds to help causes that support our love for the outdoors. If you have an idea which you’d like to discuss with us please get in contact! We’re a friendly bunch and we’re here to help.